Instant Checkout and the Agentic Commerce Protocol
ChatGPT adds Instant Checkout, buying from Etsy sellers in chat, built on the open Agentic Commerce Protocol co-developed with Stripe.
First agentic-commerce flow in ChatGPT: single-item purchases from US Etsy merchants, with over a million Shopify merchants announced as coming. The protocol that lets agents, people and businesses complete purchases was open-sourced.
- Date
- Monday, 29 September 2025
- Lab
- OpenAI
- Kind
- product
- Access
- app only
Figures
| Measure | Value | Measured by |
|---|---|---|
| ChatGPT weekly users cited | 700 million+ company-stated | company |
The product evolved into "Powering product discovery in ChatGPT" (2026-03-24) and ChatGPT ads (2026), per OpenAI news titles; details not opened.
Sources
This record was checked against its sources on 6 October 2026. How we check