ChatGPT visual ads
OpenAI announced a visual ad format in ChatGPT that shows labeled image ads next to image generation results, with US testing starting later this month.
ChatGPT Ads gains a format that uses images to show how products and services could fit into people's lives. The ads first appear during image generation for Free and Go users. They are labeled and kept separate from the generated image. OpenAI also expanded measurement integrations (Hightouch, Tealium, LiveRamp), attribution partners and brand suitability pilots with DoubleVerify and Integral Ad Science.
- Date
- Monday, 5 October 2026
- Lab
- OpenAI
- Kind
- feature
- Access
- research preview
Figures
| Measure | Value | Measured by |
|---|---|---|
| ChatGPT weekly users | 1.2 billion as stated by OpenAI | company |
| WeightWatchers attributed cost per acquisition vs blended paid-search benchmark | 15.3% lower reported by DV Rockerbox, early partner finding | DV Rockerbox |
| Dose incremental purchases from net-new customers | 67% reported by WorkMagic | WorkMagic |
| Portland Leather visitors from ChatGPT Ads who were new | 93% reported by Triple Whale | Triple Whale |
Testing starts later in October 2026 in the US with an initial group of advertisers; advertisers can sign up at ads.openai.com. Access is an ad product, not an API.
Sources
- openai.com/index/new-chatgpt-ads-format-and-measurement
- techcrunch.com/2026/10/05/openai-launches-visual-ads-that-appear-alongside-image-generatio
- www.theinformation.com/briefings/openai-expands-visual-ads-chatgpt-moves-help-advertisers-
This record was checked and corrected against its sources on 6 October 2026. How we check