Higgsfield AI public launch
Higgsfield, founded by ex-Snap generative-AI lead Alex Mashrabov, launched a mobile-first AI video app for creators on 2025-03-31.
Co-founders include CTO Yerzat Dulat and CSO Mahi de Silva. Grew from a viral effects app into a multi-model creator platform with 15M+ users and a $200M annualised run rate within nine months (company-claimed).
- Date
- Monday, 31 March 2025
- Lab
- Higgsfield
- Kind
- product
- Access
- app only
Launch date from a newsletter profile; product names such as Diffuse were not confirmed. Mashrabov previously sold AI Factory to Snap (reported $166M).
Sources
- nextplayso.substack.com/p/inside-the-early-stage-ai-video-startup
- thenextweb.com/news/higgsfield-ai-5bn-valuation-funding-round
This record was checked against its sources on 6 October 2026. How we check